AY LELUM
AY LELUM
FALL / WINTER 2020 COLLECTION
OFFICIAL TRAILER
YUXWULE’ SUL'SUL'TUN~ EAGLE SPINDLE WHORL ~
Full Video Launch September 12, 2020
2020 Highlights
BAHM MAGAZINE BY HELENA LINES 2019
AY LELUM THUL TE LADA VFW FW18 SHOWCASE
Here is our debut VFW showcase called Thul Te Lada, translating to, “Maker of Beautiful Things", our Mother's traditional name gifted by our late Grandmother, Hazel Good Tsum Quat. This collection was shown to honor our Matriarchs, including our Mother and Mentor. As a second generation design house, our collection features family serpent designs, representing our transformative journey. Art is by Joel and William Good, music by Ay Lelum/Rob the Viking and intro video by Salish Eye Productions.
K'WUYUCUN~GRIZZLY BEAR COLLECTION AT VFW FW19
This collection is inspired by our Father William Good's story and family song of the first Grizzly Bear ever. Artwork by William and Joel good. Music by Aylelum (recorded by Aunalee, Sophia and William) and Rob the Viking. Intro video by Salish Eye Productions.
Our Fall Winter '19 showcase, "K'wuyucun~Grizzly Bear" was shown at Vancouver Fashion Week on March 22, 19 at David Lam Hall, Vancouver. Click to watch our VFW interview on Global News on Day 1 of Vancouver Fashion Week, March 18th, 2019.
Our showcase captures the essence of Coast Salish Culture through our creations that combine Traditional Coast Salish art by our Dad, William Good and Brother, Joel Good, Hul'q'umi'num' language, music that we recorded with our Father, and legend in our showcase of wearable Indigenous art garments.